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Purina Masterclass

Shannon Nardi
The Story Behind the Super Retriever Series

Pat Burns sat down with Shannon Nardi, creator and Executive Producer of the Super Retriever Series, for a conversation about the history, evolution, and impact of one of the most influential formats in retriever sports.

From the early ESPN Great Outdoor Games to today’s SRS Crown Championship, Pat and Shannon talked about the growth of the sport, the importance of teamwork between dog and handler, and what separates great retriever teams under pressure.

This conversation went beyond competition. It explored retrievers, hunting scenarios, game-day performance, and the bond that keeps people coming back to this sport year after year.

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The Story Behind the Super Retriever Series
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Shannon Nardi

Shannon Nardi was born in St. Louis, Missouri, spent most of her life in Arkansas, and now finds herself back home in Missouri enjoying what she calls the “4th quarter” of life. Raised around outdoor television production from the young age of six, Shannon grew up learning the business from her father, legendary outdoorsman and television producer Jerry McKinnis. After raising her family, she officially stepped into the family business as an editor at JM Associates, Inc., where she learned firsthand how powerful simple storytelling could be. Shannon still remembers one of her first assignments — editing an ESPN Outdoors feature on the Galapagos turtles. Within a year, she was co-producing The Spanish Fly and helping produce the ESPN, ESPN2 Outdoors weekday block. In 2000, Shannon’s life took a turn that would shape her future when she became Associate Producer of the ESPN Great Outdoor Games Retriever Venue. A year later, she became producer of the Super Retriever Series, the qualifier series connected to the Games. With a passion for retrievers and outdoor television, Shannon went on to produce Ducks Unlimited WaterDog TV from 2002 through 2010. Her career has taken her from saltwater fishing to duck blinds, all while telling stories centered around the outdoors, competition, and the special bond between dogs and their handlers. Today, Shannon remains the owner and Executive Producer of the Super Retriever Series, which currently airs on Waypoint TV.  “I have been amazed by sporting dogs ever since I watched a Labrador retriever turn on a whistle 300 yards away,” Shannon says. “That bond between dog and handler grabbed me from the very beginning, and I wanted to share that feeling with the world.” Over the years, the Super Retriever Series has also given Shannon experience in event planning, scheduling, marketing, social media, and digital storytelling. She continues to believe dog sports are stronger than ever and loves helping bring those stories to life for audiences everywhere. These days, Shannon is also beginning a personal chapter of her own with her Labrador retriever, Peach, training and learning the hunt test and retriever game from the handler side of the line. “One of my personal goals,” Shannon says with a smile, “is to run a test dog and do it well at a Super Retriever Series event.” Television Credits: ESPN, ESPN2, OLN, NBC Sports, FOX Sports, Sportsmen’s Channel,  Discovery, Sun Sports, Waypoint TV 

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© Pat Burns Elite Retriever Training & Consulting, LLC. All Rights Reserved. The videos and other materials available on this website are protected by U.S. and international copyright laws. Reproduction and distribution thereof is prohibited.

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